One time a company in the UK told us how they spent $10,000 in online advertising and didn’t get the desired return on investment.
The truth is if you put the right marketing message in front of the wrong crowd, you would get the wrong result most likely.
Online advertising is great, but you need to know how to use it to your advantage.
There are certain businesses that should never advertise on Facebook, don’t let that surprise you!
Same way, there are businesses that should use mainly Instagram for their online marketing and some they ought to use Twitter and LinkedIn.
In order to get social media marketing right, you need to understand:
- Your target market
- Which of the social media platforms are they on often
- How to communicate your message effectively to them
Once you know your target market, you can know the best platform to use.
Research currently shows that people within the age bracket of 18-24 use Instagram more than Facebook.
Research also shows that people online give more attention to videos than text Ads in recent time, so you really need to take advantage of things like these when reaching out to prospects online.
Don’t just do what every other person is doing, because you may not have the same target audience.
Now you should know that it’s possible for a company to run Ads on Linkedin and have success but yet when they come to Facebook, they may fail there!
Lastly, even when you are able to identify your target market, how you sell or communicate is also very important, nobody logs into their social media account to buy something, people come online majorly for two reasons:
- To be entertained
- To be informed
Now you can see why most of these guys who do comic skits have massive followers on their pages.
If nothing at all, your communication must be able to grab attention in less than 5secs, no one comes to Facebook or any other social media platform for that matter to see Ads, they are busy checking what their friends have posted online, so you need to grab their attention as quickly as possible, and you can do these by:
- Using a catchy headline
- The picture of your Ads, surprisingly, research has it that your picture doesn’t have to be in line with what you are selling!
Although, this is not exhaustive as it’s difficult to say it all in a single post. You can start applying these today, should you have questions, you can leave them below or send an email to firstname.lastname@example.org